Given the extremely competitive environment that nowadays characterises most of the industries, standing out and succeeding can be sometimes very hard. That is why offering your audience consistent, high-quality, and engaging content can really make the difference between your business and that of your competitors (Riserbato, 2021). …

The Importance of Personal Branding Personal branding — “the practice of marketing people and their careers as brands” (Henderson, 2019) — is not a new concept. However, with the technological development and increasing importance of social media, it has become something anyone can do and everyone should care about (Castrillon, 2019; Vitelar, 2019). Indeed, various studies…

Inbound marketing is increasingly important and adopting a good strategy could really make a difference for your business. — Inbound marketing is defined as “a business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot, n.d.), and it is by now the winning marketing strategy for many businesses. Indeed, pushing general messages to a large number of people –a technique also known as outbound…

By now, imagine a life without technology is impossible for almost anyone. Think about an ordinary day: when we work, when we are home or out with friends, most of our daily activities require digital technology’s support. Digital technological progress is so rapid that its use and impact on our…

How Starbucks uses its product to achieve marketing success and how the company has adapted this P over time to meet market forces — A product or a service is ‘anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.’ (Kotler et al., 2010, in Londre). Starbucks offers to the market both a product and a service, it sells coffee and other beverage…